The right price is based on recent actual sales in your area — not on asking prices in portals. On the Costa del Sol, the difference between asking and final sale price is often 5–15%.

A realistic selling strategy starts with understanding the details that affect your property’s market position.

Location, floor level, views, condition, orientation, community fees, parking, documents and direct competition can all influence the price a serious buyer is willing to pay. The likely buyer profile also matters — your property may appeal more to an investor, a holiday home buyer or a family, and each group looks at value differently.

Pricing too high can reduce early buyer interest and cause the property to lose its strongest launch period. Pricing too low can mean leaving money on the table.

Before going to market, it is important to understand your likely price range, what may affect the final selling price and what information is needed to calculate your expected net proceeds after costs and taxes.

Book a free consultation — You’ll understand what information is needed to position your property with a realistic selling price range before going to market.