Want to sell your property
in Costa del Sol?

Want to sell your property
in Costa del Sol?

Mini-course for property owners: how to sell your Costa del Sol home confidently

What worries most sellers

“Will I sell at a profit or a loss?”

“What if buyers keep negotiating for a lower price?”

“The process feels complicated and full of paperwork.”

Mini-course for property owners: how to sell your Costa del Sol home confidently

What worries most sellers

“Will I sell at a profit or a loss?”

“What if buyers keep negotiating for a lower price?”

“The process feels complicated and full of paperwork.”

How do we sell your property?

We will help you sell your property at the market price and stress-free.

How do we sell your property?

We will help you sell your property at market price and stress-free.

Free consultation and market analysis

During the consultation, you’ll:

  • Get a clear picture of your property’s current market value
  • See how your home compares to recent local sales
  • Discover what small improvements could make a big difference
  • Understand who your ideal buyer is and how to reach them
  • Learn how to prepare your property for a smooth sale
  • Leave with a clear plan and next steps

Free consultation and market analysis

During the consultation, you’ll:

  • Get a clear picture of your property’s current market value
  • See how your home compares to recent local sales
  • Discover what small improvements could make a big difference
  • Understand who your ideal buyer is and how to reach them
  • Learn how to prepare your property for a smooth sale
  • Leave with a clear plan and next steps

Profit calculation – how much will you actually receive?

Before you decide on the price, it’s essential to know what you’ll really receive after all costs and taxes. You can calculate it yourself — or let us do it for you.

We’ll prepare a detailed calculation, including:

Potential sale revenue: X euro

  • Loan balance (if there is a mortgage): – x
  • Income tax (IRPF) – x
  • Capital gains tax: – x
  • Broker’s fee: – x
  • Lawyer’s fee: – x
  • Other expenses: – x

Amount received in your bank account: X

This step helps you avoid surprises and plan your sale confidently.

Profit calculation – how much will you actually receive?

Before you decide on the price, it’s essential to know what you’ll really receive after all costs and taxes. You can calculate it yourself — or let us do it for you.

We’ll prepare a detailed calculation, including:

Potential sale revenue: X euro

  • Loan balance (if there is a mortgage): – x
  • Income tax (IRPF) – x
  • Capital gains tax: – x
  • Broker’s fee: – x
  • Lawyer’s fee: – x
  • Other expenses: – x

Amount received in your bank account: X

This step helps you avoid surprises and plan your sale confidently.

Legal preparation and hiring a lawyer

Why it’s smart to have a lawyer before the sale starts?

Ensures all documentation is complete and correct from the beginning.

Prevents delays — every paper is ready when the buyer appears.

Protects you from price negotiations based on legal issues.

Gives buyers extra confidence when they see a professional representative involved.

Saves you from dealing with complex paperwork, taxes, and legal tracking — your lawyer handles it all.

Legal preparation and hiring a lawyer

Why it’s smart to have a lawyer before the sale starts?

Ensures all documentation is complete and correct from the beginning.

Prevents delays — every paper is ready when the buyer appears.

Protects you from price negotiations based on legal issues.

Gives buyers extra confidence when they see a professional representative involved.

Saves you from dealing with complex paperwork, taxes, and legal tracking — your lawyer handles it all.

Property preparation – getting your home ready to sell

The goal is simple: make your property stand out and sell faster.

Before listing, it’s worth checking both the visual and technical condition to avoid surprises later.
You’ll receive clear, practical advice on what’s worth fixing or improving.

Key focus areas:

  • Enhancing visual appeal and first impressions
  • Checking technical condition and essential equipment
  • Preparing the home for professional photo and video sessions

A well-prepared property attracts more buyers and sells faster — with fewer issues along the way.

Property preparation – getting your home ready to sell

The goal is simple: make your property stand out and sell faster.

Before listing, it’s worth checking both the visual and technical condition to avoid surprises later.
You’ll receive clear, practical advice on what’s worth fixing or improving.

Key focus areas:

  • Enhancing visual appeal and first impressions
  • Checking technical condition and essential equipment
  • Preparing the home for professional photo and video sessions

A well-prepared property attracts more buyers and sells faster — with fewer issues along the way.

Working with an agent and choosing the right contract

Selling a home in Spain involves more than just listing it online.
A good agent helps reach qualified buyers, set the right price, and manage legal steps safely — saving you time and avoiding stress.

You can choose the collaboration style that suits you best:

  • Exclusive contract – one dedicated agent, unified marketing plan, larger budget, and clear communication.
  • Open contract – several agents can list your property; wider exposure, but less coordinated marketing.

Before signing, you’ll clearly understand the pros and cons of each option, review the marketing plan, and agree on all terms.
Once ready, we sign the agreement, schedule the photoshoot, and start preparing your listing immediately.

Working with an agent and choosing the right contract

Selling a home in Spain involves more than just listing it online.
A good agent helps reach qualified buyers, set the right price, and manage legal steps safely — saving you time and avoiding stress.

You can choose the collaboration style that suits you best:

  • Exclusive contract – one dedicated agent, unified marketing plan, larger budget, and clear communication.
  • Open contract – several agents can list your property; wider exposure, but less coordinated marketing.

Before signing, you’ll clearly understand the pros and cons of each option, review the marketing plan, and agree on all terms.
Once ready, we sign the agreement, schedule the photoshoot, and start preparing your listing immediately.

Marketing your property

How we attract the right buyers — locally and internationally

Your property will be promoted through the most effective digital channels to reach serious, qualified buyers.

Main marketing channels:

  • Real estate portals: Idealista, Fotocasa, Kyero
  • Professional networks: Resales-Online, Inmobalia
  • Social media ads: Facebook & Instagram – precise targeting by location and buyer profile
  • Google Ads: to appear in front of active buyers searching for properties like yours
  • Merlis Homes newsletter: reaching our database of verified clients
  • Partner websites and open house events for selected listings

We track performance data and adjust the strategy to achieve the best exposure and fastest sale possible.

Marketing your property

How we attract the right buyers — locally and internationally

Your property will be promoted through the most effective digital channels to reach serious, qualified buyers.

Main marketing channels:

  • Real estate portals: Idealista, Fotocasa, Kyero
  • Professional networks: Resales-Online, Inmobalia
  • Social media ads: Facebook & Instagram – precise targeting by location and buyer profile
  • Google Ads: to appear in front of active buyers searching for properties like yours
  • Merlis Homes newsletter: reaching our database of verified clients
  • Partner websites and open house events for selected listings

We track performance data and adjust the strategy to achieve the best exposure and fastest sale possible.

Buyer qualification and viewings

Only serious buyers — no wasted time.

Every viewing is arranged with verified, motivated buyers who have real purchasing power. This means fewer distractions, smoother negotiations, and faster results.

Before each viewing, we check:

  • The buyer’s financial capability or mortgage pre-approval
  • Their readiness to purchase — now or later
  • If needed, we connect them with trusted banks or finance partners

During the process, we handle everything:

  • Scheduling viewings that fit your availability
  • Managing all communication and buyer questions

You’ll receive regular feedback after each viewing — including buyer reactions and possible objections. If a pattern appears, we adjust the strategy to improve results and attract stronger offers.

Buyer qualification and viewings

Only serious buyers — no wasted time.

Every viewing is arranged with verified, motivated buyers who have real purchasing power. This means fewer distractions, smoother negotiations, and faster results.

Before each viewing, we check:

  • The buyer’s financial capability or mortgage pre-approval
  • Their readiness to purchase — now or later
  • If needed, we connect them with trusted banks or finance partners

During the process, we handle everything:

  • Scheduling viewings that fit your availability
  • Managing all communication and buyer questions

You’ll receive regular feedback after each viewing — including buyer reactions and possible objections. If a pattern appears, we adjust the strategy to improve results and attract stronger offers.

Price negotiations

Negotiating confidently — with strategy and experience on your side

Negotiation is where preparation truly pays off.
Many property owners lose value simply because they don’t negotiate strategically or read the situation correctly.
That’s why having a professional agent makes a real difference.

Before offers arrive, we agree on 2–3 clear negotiation strategies and set firm limits together.
During talks, we keep everything transparent and fact-based, so no one feels pressured or misled.

The result: stronger offers, smoother discussions, and a deal you can feel confident about.

Price negotiations

Negotiating confidently — with strategy and experience on your side

Negotiation is where preparation truly pays off.
Many property owners lose value simply because they don’t negotiate strategically or read the situation correctly.
That’s why having a professional agent makes a real difference.

Before offers arrive, we agree on 2–3 clear negotiation strategies and set firm limits together.
During talks, we keep everything transparent and fact-based, so no one feels pressured or misled.

The result: stronger offers, smoother discussions, and a deal you can feel confident about.

Reservation, pre-contract and final sale

A clear and secure process from start to finish

Our goal is to make every stage of the transaction smooth and transparent.

  • We prepare the reservation contract — a key document that protects both parties and defines all main terms.
  • We ensure that payments are made correctly and on time, with full transparency for everyone involved.
  • From the pre-contract stage, your lawyer reviews all legal checks and ensures compliance with every requirement.
  • The lawyer also prepares all documentation for notarial signing, so the final closing is efficient and problem-free.
  • We coordinate clear communication between all parties — notary, buyer, and lawyers — so the sale completes safely and without stress.

Reservation, pre-contract and final sale

A clear and secure process from start to finish

Our goal is to make every stage of the transaction smooth and transparent.

  • We prepare the reservation contract — a key document that protects both parties and defines all main terms.
  • We ensure that payments are made correctly and on time, with full transparency for everyone involved.
  • From the pre-contract stage, your lawyer reviews all legal checks and ensures compliance with every requirement.
  • The lawyer also prepares all documentation for notarial signing, so the final closing is efficient and problem-free.
  • We coordinate clear communication between all parties — notary, buyer, and lawyers — so the sale completes safely and without stress.

After-sale assistance and tax closure

Support doesn’t end at the notary — we stay with you until everything is complete.

After the notarial signing:

  • We make sure all taxes are paid on time and correctly registered.
  • We verify that utility bills and service contracts are settled and closed properly.
  • We handle any remaining paperwork or communication related to the sale.
  • You’ll receive a final summary confirming that the transaction is fully completed.
  • We ask for your feedback to keep improving our service — and we’re happy to assist you with your next investment if you wish.

When you sell with us, you don’t just get marketing support — we manage the entire sales process from start to finish, ensuring clarity, safety, and peace of mind.

Congratulations on your successful sale!

After-sale assistance and tax closure

Support doesn’t end at the notary — we stay with you until everything is complete.

After the notarial signing:

  • We make sure all taxes are paid on time and correctly registered.
  • We verify that utility bills and service contracts are settled and closed properly.
  • We handle any remaining paperwork or communication related to the sale.
  • You’ll receive a final summary confirming that the transaction is fully completed.
  • We ask for your feedback to keep improving our service — and we’re happy to assist you with your next investment if you wish.

When you sell with us, you don’t just get marketing support — we manage the entire sales process from start to finish, ensuring clarity, safety, and peace of mind.

Congratulations on your successful sale!

Frequently asked questions

It depends on how well prepared it is, property type, market conditions, and your goals. Usually 1–6 months.

Income tax, agency commission, lawyer’s fee, Plusvalía tax, and small maintenance or repair costs.

Neither the owner nor the agent sets the price — the market does. We help you determine the market value and negotiate effectively.

If the buyer withdraws without a valid reason, the reservation fee is forfeited.

  • The asking price doesn’t match market reality.
  • The net proceeds don’t meet your expectations.
  • The property documents are incomplete.
  • The technical condition is poor.
  • Communication and cooperation don’t function well.
Kaira Kivi

Kaira Kivi
Partner and Real Estate Sales Advisor
Tel (ES): +34 602 654 676
kaira@merlishomes.com