Costa del Sol East: The Hidden Gems of Malaga’s Eastern Coast

You step out of the airport and instinctively turn right—westward—toward the Golden Mile, Marbella’s glamour, and the buzz of Puerto Banús. But what many overlook is that in the opposite direction, to the east, a completely different world unfolds.

Costa del Sol East offers a nostalgic charm and a more authentic Andalusian experience—tranquil beaches, historic white villages, and hidden real estate opportunities embraced by nature. If you’re looking for an alternative to the usual resorts, this is a destination worth exploring.

Regional Overview

Costa del Sol East covers the eastern coastline of Málaga, with its most notable towns and villages including:

• Rincón de la Victoria
• Torre del Mar
• Torrox
• Frigiliana
• Nerja

This region offers a diverse real estate market, ranging from sea-view apartments to historic villas in charming white mountain villages.

Rincón de la Victoria

If you’re looking for an authentic Andalusian lifestyle with beaches, culture, and local charm—without sacrificing easy access to a major city—Rincón de la Victoria might be the hidden gem you’ve been searching for. Just 12 km east of Málaga, this area offers long sandy beaches, lesser-known caves, and a growing real estate market with promising investment opportunities.

Why Choose Rincón de la Victoria?

Rincón de la Victoria has been a favorite holiday spot for local Spaniards for decades, yet it remains relatively undiscovered by international tourists compared to Marbella, Fuengirola, or Nerja. This makes it an ideal location for those seeking a more peaceful and authentic atmosphere, while still enjoying beaches, gastronomy, and proximity to the city.

• Only 15 minutes from Málaga city center – perfect for those commuting or frequently visiting the capital.
• 7 km of beachfront promenade – Playa Rincón de la Victoria and Playa Torre de Benagalbón offer scenic walking paths, seaside restaurants, and a more relaxed atmosphere than the tourist-heavy areas.
• Popular among locals – fewer tourists, more of a true Spanish lifestyle.

Cueva del Tesoro – Spain’s Only Submarine-Origin Cave (https://www.turismoenrincon.es/cueva-del-tesoro/)

Rincón de la Victoria is home to one of the most unique caves in the world—Cueva del Tesoro, or “Treasure Cave.”

• Features rare cave paintings and prehistoric remains—it has served as a human refuge for over 40,000 years.
• A legend of hidden treasure—Moorish rulers supposedly hid a fortune here, which remains undiscovered to this day.
• Carved by water, the cave’s smooth rock formations and lagoon-like chambers create a truly mesmerizing underground landscape.

Real Estate & Investment Opportunities in Rincón de la Victoria

As one of Málaga’s fastest-growing suburbs, Rincón de la Victoria offers more affordable property prices than Marbella or Torremolinos, though rising demand has led to steady price increases in recent years.

🏡 Lower price per square meter compared to the western Costa del Sol, but on an upward trend.
📈 Ideal for long-term residents – a higher proportion of local homeowners than short-term tourists means stable rental yields.
🚉 Excellent transport connections – quick access to Málaga, the airport, and other cities via highways and public transport.
🌊 Seafront properties and quiet beaches – perfect for those wanting to be near the coast but away from the crowded tourist hotspots.

For years, Rincón de la Victoria has been a well-kept secret among local Spaniards. If you’re looking for beachfront living at a lower cost than Marbella, yet within close reach of Málaga, this could be the perfect place for you.

Torrox

Torrox proudly boasts a microclimate considered the best in Europe, thanks to its mild winters and cooler summers. If you’re looking for a peaceful, sun-soaked location that hasn’t been overrun by mass tourism yet offers long coastlines, authenticity, and great real estate opportunities, Torrox is worth exploring.

Two Sides of Torrox

• Torrox Pueblo – A charming white village nestled on a hillside, offering historic charm and an authentic local lifestyle.
• Torrox Costa – A seafront area with kilometers of sandy beaches and a lively promenade, yet far less crowded than Fuengirola or Marbella.

Why Choose Torrox?

• A hidden gem with a relaxed atmosphere – Unlike Marbella or Málaga, which get crowded during peak season, Torrox remains peaceful even in summer.
• More affordable property prices – Compared to Marbella or Nerja, real estate in Torrox is still reasonably priced, though the area is rapidly developing.

Whether you prefer the historic charm of Torrox Pueblo or the coastal appeal of Torrox Costa, this town offers a unique blend of tranquility, sunshine, and investment potential.

Torrox Pueblo – A Traditional Andalusian Village

Torrox Pueblo, the historic old town of Torrox, is a quintessential white Andalusian village, perched 145 meters above sea level with breathtaking views of the Mediterranean and the surrounding mountains.

• Historic charm – Cobblestone streets, traditional whitewashed houses, and flower-adorned balconies create an authentic Andalusian atmosphere.
• San Roque Church – A 16th-century landmark, one of the most iconic symbols of Torrox.
• Local markets & festivals – In October, Torrox Feria brings traditional dance, local food, and a festive atmosphere to the town.
• Gastronomy – Try Migas Torroxeñas, the most famous traditional dish of the area.

Torrox Costa – Beaches & Year-Round Sunshine

This coastal area is home to wide sandy beaches and a long seaside promenade, perfect for walking, cycling, and enjoying seafront restaurants and tapas bars.

• Playa Ferrara – The largest and most popular beach, offering all necessary amenities.
• Playa Peñoncillo – A quieter, more natural beach, ideal for those seeking tranquility.
• Playa El Morche – A family-friendly beach with fine sand and shallow waters.

Real Estate in Torrox – A Smart Investment?

Torrox remains one of Costa del Sol’s most affordable beachfront areas, but prices are rising quickly as the region gains popularity among both long-term residents and investors.

• 📈 Prices are still attractive but increasing – Proximity to Nerja and Málaga adds to its investment appeal.
• 🏡 Ideal for permanent living or rentals – Especially in winter, when retirees seek long-term stays.
• 🛥 New developments and expansion – Torrox Costa is rapidly growing, with continuous new residential projects.

For those looking for affordable beachfront living with growth potential, Torrox is an opportunity worth considering.

Investing in a new development in Costa del Sol East offers a range of advantages compared to more established areas like Marbella or Fuengirola. Here’s why buyers and investors are turning their attention east:

1️⃣ Better Value for Money

• Lower property prices compared to Marbella and the western Costa del Sol.
• High-quality modern homes with competitive pricing and better cost-per-square-meter ratios.

2️⃣ Strong Investment Potential

• Rising demand as more buyers seek affordable alternatives close to Málaga.
• Increasing property values as the area continues to grow and develop.
• Excellent rental potential, especially for long-term tenants looking for an authentic Andalusian lifestyle.

3️⃣ Modern Design & Energy Efficiency

• New construction standards ensure better insulation, smart home features, and eco-friendly materials.
• Lower maintenance costs compared to older properties.

4️⃣ Prime Locations with Tranquility & Accessibility

• Close to beautiful beaches, charming white villages, and natural parks.
• Less crowded than traditional tourist hotspots.
• Easy access to Málaga Airport, highways, and public transport.

5️⃣ Customization & Payment Flexibility

• Off-plan purchase options allow buyers to customize finishes and layouts.
• Flexible payment plans make new developments more accessible to international buyers.

Frigiliana – The Queen of White Villages

Often ranked among Spain’s most beautiful white villages, Frigiliana is a true Andalusian gem. With its narrow cobbled streets, vibrant flower-filled balconies, and Moorish-style architecture, this village offers a peaceful retreat for those seeking authenticity and tranquility. Here, life moves at a slower pace, the mountain air is fresh, and the scenic views are breathtaking.

What Makes Frigiliana Special?

• Whitewashed streets adorned with flowers – A postcard-perfect Andalusian village.
• Historic Moorish Quarter – One of the best-preserved Moorish old towns in Spain.
• Spectacular views – Overlooking both the Mediterranean Sea and the Sierra Almijara mountains.
• Authentic artisan shops & restaurants – Home to local ceramics, olive oil, and traditional Andalusian cuisine.

A Village Steeped in History

Frigiliana’s history dates back to Phoenician and Roman times, but its true identity is deeply rooted in its Moorish past. In the 16th century, it was the last stronghold of the Moors in Spain before their final expulsion.

• The Moorish Quarter (Barribarto) is one of the best-preserved in all of Spain, with winding, stepped streets and whitewashed houses that tell centuries-old stories.
• The last Moorish rebellion in Andalusia took place in Frigiliana in 1569. This bloody event is commemorated through 12 ceramic plaques placed around the village, narrating its turbulent past.

For those looking to immerse themselves in history, culture, and unspoiled natural beauty, Frigiliana is a dream destination.

Exploring Frigiliana – Things to Do

1️⃣ Wander Through the Moorish Quarter (Barribarto)
The heart of Frigiliana, this historic district is a maze of authentic streets, narrow staircases, and flower-filled balconies. Every turn reveals a new picture-perfect view.

2️⃣ Enjoy the View from El Torreón
For the best panoramic view of Frigiliana and the Mediterranean Sea, head to El Torreón—a historic watchtower once used by the Moors to guard the region.

3️⃣ Visit Santa Fiora Church
Built in the 16th century on the site of a former mosque, this historic church is a key part of Frigiliana’s rich past.

4️⃣ Taste Local Wine & Olive Oil
Frigiliana is known for its honey, Muscat wines, and high-quality olive oil. Visit a 300-year-old olive mill to sample authentic extra virgin olive oil.

5️⃣ Experience the ‘Fiesta de las Tres Culturas’ (Festival of the Three Cultures)
🔗 Official Website

Held every August, this unique festival celebrates the historical coexistence of Christians, Muslims, and Jews in Frigiliana. Enjoy three days of music, artisan markets, gastronomy, and historical performances.

For those seeking history, culture, and breathtaking scenery, Frigiliana is a must-visit destination.

Nerja – The Crown Jewel of Costa del Sol East

Located about 60 km east of Málaga, Nerja is famous for its Balcón de Europa, crystal-clear waters, and the spectacular Cuevas de Nerja caves.

Balcón de Europa – A Viewpoint with History

This iconic viewpoint stands where a 9th-century Moorish fortress once guarded the coast from pirates and invaders. Over time, the fortress fell into ruin, with much of its destruction occurring during the Peninsular War in 1812. Today, Balcón de Europa offers breathtaking panoramic views of the Mediterranean, making it one of Nerja’s most visited landmarks.

Balcón de Europa – A View Fit for a King

Balcón de Europa received its name in the 19th century, when King Alfonso XII visited the area and was captivated by its breathtaking Mediterranean views. Once part of an old fortress, the platform now serves as one of Nerja’s most iconic landmarks, offering spectacular panoramic scenery of the coastline.

The Caves of Nerja (Cuevas de Nerja)

The Nerja Caves are not only a breathtaking natural wonder but also a site of extraordinary historical significance. In these caves, archaeologists discovered cave paintings estimated to be 42,000 years old, which could be the oldest known cave art in the world.

Neanderthal Cave Paintings

• The six discovered drawings are believed to have been created by Neanderthals, making them the only known Neanderthal cave paintings.
• If confirmed, this would rewrite history, proving that Neanderthals were capable of symbolic thought and artistic expression.
• Neanderthals went extinct around 30,000 years ago, but these paintings remain as a testament to their existence.

A Discovery by Chance

• In 1959, a group of local boys searching for bats stumbled upon the caves, revealing one of Spain’s most remarkable archaeological finds.
• The caves house the world’s largest stalactite, a 32-meter-high column, recognized in the Guinness World Records.
• Experts estimate the stalactite to be at least 450,000 years old, while the oldest cave formations date back over 800,000 years.

A Unique Cultural Venue

• The Nerja Caves are open to visitors, offering a rare opportunity to explore prehistoric art and geological marvels.
• Due to their exceptional natural acoustics, the caves host exclusive concerts, creating a magical experience where history, nature, and music blend seamlessly.

For history lovers, nature enthusiasts, and those seeking a one-of-a-kind adventure, the Nerja Caves are an unmissable destination.

Most Popular Beaches in Nerja

Nerja is known for its diverse and picturesque beaches, ranging from soft sandy coves to hidden beaches nestled between cliffs.

Playa de Burriana

Burriana Beach is Nerja’s biggest and most well-known beach, perfect for both sunbathing and water sports.

• Fine sand and calm waters make it ideal for families and relaxation.
• Seafront restaurants and chiringuitos, including the famous Ayo, known for its traditional paella.
• Water activities: Jet ski rentals, kayaking, and stand-up paddleboarding (SUP) for those seeking adventure.

A must-visit for anyone looking to enjoy the best of Nerja’s coastal lifestyle.

Playa de la Calahonda

Located just below Balcón de Europa, Calahonda Beach is one of Nerja’s most photographed spots, thanks to its dramatic rocky coastline and breathtaking scenery.

• Small and peaceful, though it can get crowded during peak season.
• Perfect for photography, with stunning coastal views.
• Close to Nerja’s town center, offering easy access to restaurants and bars.

A picturesque escape right in the heart of Nerja!

Playa de Maro

Located near the Nerja Caves and within the Maro-Cerro Gordo Natural Park, Playa de Maro is a hidden gem for nature lovers and adventure seekers.

• Crystal-clear waters and rich marine life make it perfect for snorkeling.
• Kayak and boat tours allow you to explore hidden caves and waterfalls along the coast.

A must-visit beach for those looking to experience unspoiled nature and underwater wonders!

Restaurants & Cafés in Nerja

Nerja is known for its fantastic dining scene, offering both traditional Andalusian cuisine and international flavors. Here are some of the most popular restaurants:

• El Refugio – famous for its authentic seafood dishes and cozy atmosphere.
• Bakus – an elegant restaurant offering gourmet dishes and stunning sea views.
• La Puntilla – a local favorite serving freshly caught fish and seafood.
• Oliva – a Spanish and Mediterranean cuisine restaurant featuring high-quality local ingredients.

A surprising find in 2023 – Little Italy Restaurant – two large pizzas, one pasta, and four drinks for just €18!

Nerja Rental Market Overview

Most Popular Areas for Short-Term Rentals

• Balcón de Europa Area – Prime location within walking distance to the beaches.
• Burriana Beach – A highly sought-after area for beachfront tourists.

Market Data (February 2024 – January 2025)

• Data sourced from Airbnb and Vrbo.
• Total active rental properties: 2,014.
• Most common rental type: 2-bedroom properties, followed by 1-bedroom and 3-bedroom units.
• Larger properties (4+ bedrooms) are less common but available for premium rentals.

Nerja’s rental market is thriving, with high demand for well-located, mid-sized properties catering to both vacationers and long-term visitors.

What has been the average revenue over the past three years? Rental prices have also increased in Nerja. The revenue includes the cleaning fee.

Rental income for 1- and 2-bedroom apartments is quite similar. However, revenue increases significantly for properties with 4 or more bedrooms.

If you’re considering pure rental investment, the best options are either a studio apartment or a 4-bedroom property.

The software allows for a detailed profitability analysis of a specific property or area and provides key data on similar nearby listings, including occupancy rates, revenue, and available amenities.

📩 Get in touch – eve@merlishomes.com

Real Estate Market & Investment Opportunities

Costa del Sol East remains significantly more affordable than the western Costa del Sol while offering strong growth potential. In recent years, the area has gained increasing attention as prices are still lower, but demand is rising rapidly.

Best Investment Areas by Property Type

• Nerja & Frigiliana – Ideal for short-term rental investments during peak tourist seasons.
• Rincón de la Victoria & Torre del Mar – Great choices for families looking for long-term residences.
• Torrox – Popular among retirees, thanks to its mild climate and peaceful lifestyle.

If you’re looking for a more tranquil and authentic Andalusian lifestyle, where prices haven’t yet reached Marbella levels, Costa del Sol East is a smart choice. It’s perfect for those who want to invest in a growing market, enjoy stunning nature and local culture, or simply find their dream home under the Spanish sun.