Introduction to the Mijas Region

Mijas – a place of history, scenic views, Andalusian charm, and an international environment. The area has become home to expatriates from over 120 nationalities.

The municipality of Mijas consists of three main areas: Mijas Pueblo (a mountain village), Mijas Costa (a coastal area), and Las Lagunas (a modern urban district). Each of these areas has its own charm and unique characteristics. Let’s explore these three regions.

Mijas Pueblo – the White Village of Donkeys

Mijas Pueblo is a historic village renowned for its whitewashed houses, stunning views, and donkeys. This traditional Andalusian mountain village is situated 300 meters above sea level, approximately 10 km from the coast.

The history of Mijas Pueblo dates back to Phoenician and Roman times, but the village took on its current appearance during Moorish rule. The Moors developed terraced farmland and established trade, which continues to thrive today.

In the 15th century, the Catholic Monarchs reconquered the area, but Moorish influences remain visible in the village’s architecture.

The history of donkeys in Mijas began in the 20th century when they were used as transportation in the hilly terrain. Today, the donkey has become a symbol of the village.

Donkey taxis originated in Mijas Pueblo in the 1960s, when visitors noticed workers returning home on their donkeys and began requesting photos and rides for a small fee. As the tips often exceeded the workers’ wages, locals found a new way to earn a living. The city council has since established a parking area for 60 donkey taxis.

All rides start at Plaza de la Virgen de la Peña, with donkey taxis traveling through the historic center. Tickets cost €15 for one person and €20 for two.

What to Visit in Mijas Pueblo?

1. Iglesia de la Inmaculada Concepción
   A church built in the 16th century, blending Renaissance and Moorish styles.
2. Santuario de la Virgen de la Peña
   A sanctuary carved into the rock, associated with a 16th-century apparition. Legend has it that the Virgin Mary appeared to two local shepherds, Juan and Asunción. The sanctuary houses a wooden statue of the patron saint, carved in 850 AD, and serves as an important site for pilgrimage and meditation.
3. Plaza de Toros
   A unique oval-shaped bullring, distinguishing it from traditional round arenas.
4. Viewpoints (Miradores)
   The village’s viewpoints offer panoramic views of the Costa del Sol and the Mediterranean Sea. On clear days, you can see the Strait of Gibraltar and the African coast.

Visitors can also enjoy wandering the narrow local streets, exploring craft shops, or hiking the surrounding mountain trails. Mijas Pueblo’s restaurants serve traditional Andalusian cuisine, including gazpacho and fresh seafood.

Mijas Pueblo and Real Estate

The views from a property in Mijas Pueblo, whether from a terrace or a living room, are truly breathtaking. We have personal experience with a client who initially wanted to purchase a property by the sea. However, while strolling through this mountain village as a tourist, they decided to explore local real estate and fell in love. The proximity to the sea no longer mattered; instead, they were captivated by the openness and the view of the valley, the distant sea, and the vast sky.

Real Estate Options in Mijas Pueblo

• Traditional Andalusian houses with white facades and charming courtyards.
• Apartments of various sizes and styles, suitable for both permanent residents and holidaymakers.
• Multi-story townhouses offering additional space and comfort.
• Luxurious villas with private gardens and swimming pools.

Property prices in Mijas Pueblo start at €200,000.

Mijas Costa – A Beach Holiday Destination

Mijas Costa boasts over 12 kilometers of Mediterranean coastline, offering plenty of beaches, shops, restaurants, and leisure activities.

Main Areas in Mijas Costa

1. La Cala de Mijas (location)

• A peaceful seaside village known for its beautiful sandy beaches, local market, and restaurants.
• At its center stands the La Cala watchtower, a historical remnant of the area’s defensive history.
• Ideal for families and those seeking a tranquil environment.

2. Calahonda (location)

• A lively area with numerous international restaurants, bars, and shops.
• Popular among expatriates due to its large international community.
• Also known for its beaches and the nearby Cabopino Marina.

3. Riviera del Sol

• A popular residential area favored by both permanent residents and holidaymakers.
• Home to the Miraflores Golf Club, offering excellent golfing facilities.

4. El Chaparral (location)

• A greener and more private area, perfect for those seeking nature and tranquility.
• Renowned for its golf courses and walking trails.

Beaches of Mijas Costa

Each beach in Mijas Costa is unique, offering various amenities such as restaurants, water sports, and a beachfront promenade. These beaches are popular with both locals and tourists alike, providing a perfect mix of relaxation and entertainment.

• Playa de La Cala de Mijas – a popular beach in the heart of Mijas Costa, perfect for families with its restaurants and playgrounds.
• Playa El Bombo – located near La Cala, this beach is known for its peaceful atmosphere and water sports opportunities.
• Playa Riviera – a smaller, quieter beach ideal for those seeking a serene environment.
• Playa Calahonda – one of the most famous beaches in Mijas Costa, stretching across the Calahonda area. Great for walks along the beachfront promenade.
• Playa del Chaparral – a scenic beach where you might encounter some four-legged friends.
• Playa Algaida – a less crowded beach, perfect for those who value privacy.
• Playa Butibamba – a small, well-maintained beach.

A small, well-maintained beach.

Mijas Costa is a coastal area attracting climate seekers, property investors, and, of course, tourists. If you are looking for a place to enjoy warm winter months while earning income from short-term summer rentals, Mijas Costa is an ideal choice.

A tourist looks for proximity to the beach, entertainment options, good transportation connections, conveniences, safety, and nearby shops and shopping centers, with a market being a bonus. Being close to the beach means enjoying pleasant promenades, sea views, and sunsets. Additional features like a pool, terrace, or balcony further enhance the appeal of the property.

• Apartment prices start at approximately €200,000, with larger and more luxurious apartments exceeding €700,000 or more.
• The average prices for townhouses and houses range between €400,000 and €800,000.
• The prices of luxury villas start at €1 million but can reach several million.

Why choose property in Mijas Costa?

• International community. The area is popular with Spaniards and foreigners alike, particularly Brits and Scandinavians.
• Stable rental market. A steady influx of tourists ensures strong demand for both short-term and long-term rentals.
• Modern infrastructure. Close to international schools, golf courses, shopping centers, and medical clinics.
• Investment potential. Beachfront properties and sought-after areas like La Cala de Mijas and Calahonda offer excellent opportunities for long-term value growth.

Las Lagunas – Mijas’ Modern and Rapidly Developing Urban Area

Las Lagunas is the largest district in Mijas, located adjacent to Fuengirola. This area is highly popular among permanent residents, families, and those seeking business opportunities. Out of approximately 90,000 permanent residents in Mijas, half live in Las Lagunas.

Las Lagunas is a district worth keeping an eye on. The Mijas City Council is investing €32.8 million in the development of the largest park on the Costa del Sol, spanning 350,000 m².

The park is expected to be completed by the end of 2025, aligning with the completion of several new developments in the area.

The new park in Las Lagunas will feature a lake, a skatepark, 5,000 m² of children’s playgrounds, and a 2,000 m² dog park. Surrounding the park, there will be a running track and a cycling path. An open-air amphitheater will be built for concerts, and the area will also include a new health center.

Several new developments are under construction in Las Lagunas, offering 1-, 2-, and 3-bedroom apartments. These developments include amenities such as swimming pools, green areas, gyms, saunas, children’s playgrounds, private parking, and storage spaces—everything you need for a comfortable life.

Here is a new development in Las Lagunas, scheduled for completion in Q3 2026.

This residential complex will include three outdoor swimming pools, a spa area with an indoor pool and sauna, a gym, and a coworking space with meeting areas. The A energy rating is achieved through an aerothermal heating system and solar panels, ensuring low energy costs. The underground garage will offer electric vehicle charging stations and storage spaces.

The apartments feature fully equipped kitchens, and the spacious living rooms open onto terraces.

The beach is just 2 km away, and the airport is a 20-minute drive. Shopping centers, stores, and restaurants are nearby, providing everything you need for daily living.

Learn more!

Overview of the Rental Market in Mijas

Growth of the Long-Term Rental Market

As short-term rentals are heavily regulated and competition is high, the demand for long-term rentals has started to grow. Clients include digital nomads and international retirees. Long-term tenants value stability and comfort, often willing to pay higher prices for quality properties.

Prices and Profitability

Prices vary significantly depending on the location and type of property.

The data below covers the period from November 2023 to October 2024, sourced from Airbnb and Vrbo. There are a total of 3,855 active rental properties.

The majority are 2-bedroom properties, followed by 3-bedroom and 1-bedroom units, with fewer 4-bedroom or larger properties available.

What is the average annual revenue? Revenue includes cleaning fees.

What is the average monthly revenue over the year?

Rental income for 1- and 2-bedroom apartments is quite similar. However, income increases significantly for properties with 4 bedrooms or more. If you’re considering investing in rental property, a studio apartment or a 4-bedroom property is the top recommendation.

Software tools allow for specific property or area profitability analyses and provide data on comparable nearby properties, including occupancy rates, revenue, and service listings.

Contact us at eve@merlishomes.com

Conclusion

Mijas is a region of many opportunities and a diverse living environment where traditions and modern life complement each other. Its three main areas—Mijas Pueblo, Mijas Costa, and Las Lagunas—offer something for everyone, whether you prefer a historic mountain village, a modern coastal area, or an urban lifestyle.

If you are interested in real estate in this beautiful region, get in touch with us—we’ll help you find the perfect apartment or house.